It essentially boils down to two things: great concept and great execution. The first step is to tell us about your company ... the more information we have, the better the end result will be. The planning stage is arguably the most important, because what’s decided and mapped here sets the stage for the entire project. This is also the stage that requires client interaction and the accompanying attention to detail.
The design stage typically involves moving the information outlined in the planning stage further into reality. The main deliverables are a documented site structure and, more importantly, a visual representation. Upon completion of the design phase, the website should more or less have taken shape, but for the absence of the content and special features.
The purpose of the launch phase is to prepare the project for public viewing. This requires final polishing of design elements. For web sites, it also involves deep testing of interactivity and features and, most of all, a consideration of the user experience. An important early step in this phase is to move the website, if need be, to its permanent Web server.