Quality products, great imagery and good shop navigation are key to any successful online store.
Create a simple, clean and professional look that will be pleasing to your customers. This will make shopping with you an easy and pleasant experience and gain you return customers.
Well photographed images of your product make a huge impact on potential customers. Provide images that allow them to ‘experience’ your product online.
If you’ve got a niche product, don’t be afraid to reach out to the community of bloggers that suit your product. Offer them samples. They’ll get you free publicity, and their word will be a lot stronger with their readers than your own words ever will be.
Find a group of people who are going to tell you the truth. Are your products priced too high? Are they appealing and would they purchase from you?
Build a community around your products. Offer specials to returning customers. Engage them by creating an online contest. Make your sales about creating new relationships, not just making money or getting rid of extra inventory.
Don’t get bogged down in social media ... go out and talk to real people too. Strike up conversations while standing in line. Talk to those you see often like your bank teller, convenient store clerk, etc. Pass out your business cards.
Streamline the purchasing process. Eliminate the barriers to entry and customer doubt.