Online marketing, specifically SEO, is imperative for survival in a web-driven world. The point of your website is to increase and/or improve your business. Unless people are finding your website, it's not even worth having one. The smart thing is to pay what it takes to keep your site findable by the people who are looking.
Rankings on search engines and directories rise and fall with the changing of algorithms and the entrance of new competition. One-and-done SEO tricks simply don't work. It takes constant monitoring to keep your website ranking well and performing at top-notch levels.
You can if you have the knowledge and the time. Comprehensive SEO takes way more time than most business owners can afford. Even an employee who "knows a lot about SEO," won't be able to deliver the level of services and excellence found in a company that specializes in SEO.
Link building is a crucial part of SEO. You can't have a highly-ranked site without inbound links. Link trust is gaining importance to appear high in the rankings.
Better online visibility. High ranking on search engines. Increase profits. Increase organic traffic. Increase sales and ROI. All at An Affordable price!